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What does it decide to try earn a full time income from the YouTube channel? I've asked myself that question a few times, and after discovering a couple of great videos that received partner with anthony review I stopped. While most people have struggled to figure out how to generate enough traffic on YouTube to generate revenue, there are always a few who have cracked the code and are doing pretty much for themselves.
Anthony Fantano of The Needle Drop describes himself as the "Internet's busiest music nerd," and with over 700+ YouTube videos on deck he includes a right to hold that title. While sites like Pitchfork continue to supply reviews in the conventional blog/text format, Anthony has leveraged the power of videos to create a huge online following that's resulted in 17 million YouTube video views and viral stardom. Here is a an interview I had last Thursday with the "internet's busiest music geek" about his creative process and his sweet "labor of love."
Kelland: Where did your passion for music stem from?
Anthony: I'm not necessarily sure, I've always enjoyed listening to music as long as I can remember. I think the first album I had that I had that I truly listening to, was actually a cassette my mom had with a lot of Elvis Presley covers.
Then, I began engaging in artists that I heard on radio stations and TV. When I was kid, I believed the coolest thing to ever have was a boombox because I thought that was superior to having a bike.
Kelland: Where did the concept for The Needle Drop originate from?
Anthony: The Needle Drop is actually a mention of the vinyl.
Kelland: Do you play any instruments?
Anthony: I play bass guitar and I was actually in a pair, however the drummer wound up moving to Portugal. Doing that time I began doing The Needle Drop and I decided that I truly desired to concentrate on that.
Kelland: How much time do spent to listening music vs creating videos for your YouTube channel?
Anthony: I definitely spend more time listening to music, because that's where all the process comes from. A lot of time is spent writing down my thoughts like the way the music makes me feel, and the editing process could be sort of daunting depending on what long the video is.
Kelland: How do choose the music that you review. Is it predicated on popularity or personal taste?
Anthony: It's a variety of both. There are some records that I might review because I think they're awesome and people may never had heard of them. It's essential for me to partner with anthony review albums like that. While it's nice to obtain extra traffic on hyped albums, what keeps people returning to my channel is the fact that I might turn them to new artists or re-introduce them to artists that will have thought were finished.
Kelland: How long time did it take for you to build up this kind of big following on YouTube?
Anthony: I been setting up videos on YouTube since early 2009 when the YouTube partner channels first started. In advance, the Needle Drop was merely a radio show and music blog, but I decided to accomplish the YouTube videos to experiment. At the time, I didn't know anyone in the music blogosphere who had been covering music via YouTube videos. I didn't have a nice website or writing style that could get people's attention, so I figured me putting myself on camera could be something people would remember.
Kelland: At what point did you observe things were moving in the right direction?
Anthony: I don't know when exactly I realized that. I'm not sure if I realize it now because I don't get lots of time for you to think on things such as that. I go on my YouTube channel and I see I've made over 700 videos and I think man I don't really remember this many videos. I love doing it so its fun and its a "labor of love."
Kelland: How much time would you devote to The Needle Drop daily?
Anthony: I stop to eat, get to sleep, and spend some time with my girlfriend. Every other waking moment is allocated to The Needle Drop. The time is spend doing it isn't something I even need to consider because I wish to accomplish it. It's like asking how fast are you currently going? I can't let you know, I just want to get there.